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John Hagel

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The hype surrounding Web services mounts with every day. Dynamic composition of applications. Obsolescence of traditional applications. The claims escalate as technologists work mightily to craft compelling visions of disruptive technologies. The users of technology - the business line managers who must meet quarterly budget targets - develop allergic reactions as these visions pour forth. Their skepticism stems from deepening disappointment over the limited returns generated from previous technology visions, including the rush to build Web sites and install massive enterprise applications. These users are increasingly focused on near-term results, especially in the form of significant operating cost or asset savings. They don't want visions, they want business cases. And they are deploying Web services technology, but it's not where we might expect. Early adopters... (more)